Entrepreneurship, Economics, and Marketing

The Department of Entrepreneurial Studies, Economics, and Marketing

Entrepreneurship Program

The Entrepreneurship Program prepares students for independent leadership. Individuals seeking to develop entrepreneurial skills should obtain an understanding and appreciation for general business practices and procedures in order to establish an effective knowledge base for:

  1. Leadership opportunities in family owned businesses,
  2. Business ownership, and
  3. Employment in high growth industries.

Entrepreneurship Minor Requirements:
The minor in Entrepreneurship requires eighteen (18) semester hours of courses in the Entrepreneurship (ETR) Program.

Major Degree Requirements:
The Entrepreneurship Program leads to a Bachelor of Science degree in Entrepreneurship and is designed to produce responsible graduates capable of independent and creative thinking in achieving personal success. Entrepreneurship majors must prepare and present a business plan demonstrating their creative talent, leadership skills, and communication effectiveness.

Economics Program

The Bachelor of Science degree program in Economics provides rigorous training in economic analysis. All students will be exposed to applications of economic techniques used in public sector, private sector and international business environments. Through the study of standard economic models, students learn to identify, explain and describe the major features and functions of an economy. Successfully completing the major will enable students to analyze, synthesize and evaluate economic, social and business issues.

Consistent with the mission of the University, the Economics Program seeks to (1) provide both majors and non-majors high-quality economics courses that will prepare them for admission to graduate programs in Economics and related areas, or entry to professional employment, (2) enhance students' knowledge on the structure and operation of the U.S. market-economy in which they will work, and (3) raise the level of awareness and ability of all students to understand the importance of economic issues, including fiscal and monetary policies.

Economics Minor Requirements:
The minor in Economics requires eighteen (18) semester hours of courses in the Economics (ECO) Program. The Economics Program may be taken with a minor in Entrepreneurship.

Marketing Program

The Marketing program extends the mission of the University and the School of Business through the education of students in the field of marketing with a global orientation. The program goal is to strengthen the student's abilities to communicate effectively, solve problems, make decisions, analyze, and critically assess concepts and issues in marketing. The program strives to provide an environment that continues to develop the intellectual, emotional and professional growth of its students.

Marketing Minor Requirements:
The minor in Marketing requires eighteen (18) semester hours of courses in the Marketing (MKT) Program.

Marketing Major Degree Requirements:
The program in Marketing offers two tracks that lead to the Bachelor of Science degree. One program is for students with a specific emphasis in Professional Tennis Management and is described below.

Professional Tennis Management Emphasis:
The School of Business (Marketing Department), in collaboration with the College of Education and Continuing Studies (Department of Health, Physical Education, and Recreation) and certified by the United States Professional Tennis Association (USPTA), offers a Bachelor of Science degree in Marketing with a Professional Tennis Management emphasis. Hampton University is the only HBCU that offers this professional program. Graduation requirements under this program are the same as those listed above for a B.S. degree in Marketing, except that:

  1. The minimum total number of semester hours required for graduation is increased to 126.
  2. The following Professional Tennis Management courses will be substituted for elective course requirements.
    • PTM 200 will be used for Physical Science (SCI 102).
    • PTM 304 will be used for the two Physical Education electives.
    • PTM 201, 303, 403, 404, 406 will be used for various related and non-business electives.

View the Entrepreneurship Curriculum »

View the Economics Curriculum »

View the Marketing Curriculum »

View the Marketing - Professional Tennis Management Emphasis Curriculum »