Hampton University

Marketing

Male Presenting

The Marketing Department extends the mission of the University and the School of Business through the education of students in the field of marketing with a global orientation. The Department seeks to strengthen the student's abilities to communicate effectively, solve problems, make decisions, analyze, and critically assess concepts and issues in marketing. The Department strives to provide an environment that continues to develop the intellectual, emotional and professional growth of its students.


Curriculum Outline - Marketing (Total Credits - 125)

First Year Semester
1st 2nd
ENG 101 Written Communication 3 -
Foreign Language Elective 3 -
CSC 120 Intro to Computers 3 -
HIS 105/107 World or Afr. Amer. 3 -
MAT 117 Pre-Calculus 3 -
UNV 101 Individual & Life 1 -
ENG 102 Written Communication - 3
Foreign Language Elective - 3
HEA 200 Health Education - 3
HIS 106 World Civilization II - 2
MAT 130 Calculus - 3
SCI 102 Intro to Physical Science - 3
Total 16 17

Second Year Semester
1st 2nd
ACC 203 Accounting Principles I 3 -
COM 103 Oral Communication 3 -
ECO 201 Macro Economics 3 -
HUM 201 Humanities 3 -
Non-Business Elective 1 -
Physical Education 3 -
ACC 204 Accounting Principles II - 3
Biological Science - 3
ECO 202 Micro Economics - 3
HUM 202 Humanities II - 3
MGT 215 Principles of Statistics - 3
Physical Education - 1
Total 16 16

Third Year Semester
1st 2nd
MGT 301 Business Org. & Mgt. 3-
MGT 305 Business Law I 3-
MGT 323 Information/DP System 3-
MKT 305 Principles of Marketing 3-
MGT 216 Quantitative Methods 3-
FIN 304 Business Finance - 3
MKT 311 Consumer Behavior - 3
MKT 328 Sales Management - 3
MGT 340 Bus. Communication - 3
Non-Business Elective - 3
Total 15 15

Fourth Year Semester
1st 2nd
MGT 400 Organizational Behavior 3-
MKT 411 International Marketing 3-
MKT 427 Marketing Management 3 -
Marketing Elective 3 -
Business Related Elective 3-
MKT 428 Marketing Research 3 -
Business Related Electives 9 -
Non-Business Elective 3 -
Total 15 15